The message of the advertiser is a legitimate, and to a flourishing economy a necessary part of the total range of communications.
But the addition of “the” to “complete sports drink” was, the court ruled, non-actionable puffery: “consumers understand that the advertiser is not contending that the particular attribute or feature can only be found in its product.”
The goal for you as an advertiser is to decide whether or not these additional clicks come at a cost that is still profitable for you.
I will choose an advertiser from the mag every day and post contact info.
"Promoted Tweets will be clearly labeled as" promoted "when an advertiser is paying, but in every other respect they will first exist as regular Tweets," Stone writes.